Case Studies

Real Results From Real Rooms

Fortune 500 leaders, national associations and founders trust Adele and Chip with the moments that matter most.

Lockheed Martin

Executives Who Say Exactly What They Mean

Leaders kept saying more than they meant to in public. We trained them to give sharp answers that stay on message.

  • CEO Marillyn Hewson on the cover of Fortune
  • Sales messaging aligned across teams
  • 12% revenue growth for participating brands

Georgetown Cupcake

A Neighborhood Bakery Goes National

A small DC shop during a recession. We built a story the whole country wanted a taste of.

  • Press in The New York Times and The Washington Post
  • Features on Martha Stewart and Rachael Ray
  • DC Cupcakes on Discovery Channel

American Counseling Association

A National Stand Against Discrimination

A new Tennessee law put their Nashville conference at odds with their values. We guided the move and the message.

  • Over 863 articles
  • Coverage in The New York Times, The Washington Post and USA Today
  • National interviews for CEO Rich Yep

APMP

A Rebrand Crisis Turned Into Record Growth

Members pushed back hard after a rebrand. We ran a listening tour and rebuilt their trust.

  • Record-breaking membership growth
  • Leadership recognition for the CEO

The Big I

Rapid Response When Minutes Matter

A fast-moving crisis at a national trade association. We shaped a response members respected.

  • A well-received apology
  • A stronger crisis plan
  • Praise in Associations Now and CEO Update

Convention Industry Council

The Go-To Voice of the Meetings Industry

We became their outside communications team so they could focus on their mission.

  • Quoted in Entrepreneur, Inc., Fortune and Forbes
  • Frequent calls for their expertise

American Planning Association

A Conference Kept on Track

A conflict threatened their annual conference weeks out. Adele and Chip contained it and reset the room.

  • The conference ran without disruption
  • Staff and board relationships restored

"Their approach and style conveyed a sense of calm, confidence, and deliberateness."

Joel Albizo, CEO, American Planning Association

SAP

Training Their Team Called the Best Ever

SAP wanted sharper communication, negotiation and de-escalation skills across its team.

  • Rated highly applicable to daily work
  • Skills put to use right away

"The best training they'd ever attended in their career."

SAP participant

What People Say

"Your keynote was truly one of the highlights of the event and one of the sessions attendees talked about most afterward."

Jennifer Kacmarsky, Director of Education, Big I New Jersey

"I really enjoyed the hands on interactive approach of the training!"

Meredith Beeson, Director, Siemens

"The simulation was incredibly real, and was so much fun!"

Zeny Agullana, Regional Vice President, TIAA

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